AR in New Cars
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BMW AR
To help BMW revolutionize the car buying experience, Accenture created the BMW i Visualiser, an augmented reality solution helping BMW sell cars, enthuse new tech-savvy customer groups, and bring dealerships to customers digitally. This new immersive approach is transforming the way car buyers choose, configure, and make purchasing decisions, allowing them to view and interact with a full-scale virtual version of the car through an app
